Lifecycle Marketing Manager- 3month FTC

<h1 style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);">Lifecycle Marketing Manager- 3 month FTC</span></h1> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);">Team: Marketing</span></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);"><em>&nbsp;&nbsp;Prolific</em></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re continuing to redefine how the world conducts academic research.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">We're doubling down on our mission to serve the academic community, deepening relationships, building smarter tools, and making high-quality human data more accessible than ever.</span></p> <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);"><em>The role</em></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">Prolific’s self-serve motion is a core growth engine for Prolific. We’re looking for an experienced lifecycle marketer to scale and ship the foundations of our lifecycle programme: onboarding, activation, retention and reactivation across email and in-app, plus the product-qualified signals that tell Sales which accounts are worth a conversation.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">You’ll work with Product, Customer Success, Sales/RevOps and Product Marketing. We need someone who can get up to speed quickly, make sound calls with minimal direction, and deliver programmes, dashboards and documentation.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;"><strong>This is not a traditional B2B SaaS marketing role.</strong> We’re looking for someone who has run lifecycle in a product-led, self-serve business, where users sign up and start on their own and marketing’s job is to drive behaviour in and around the product. Demand gen, MQL/SQL pipeline, events and sales-led nurture are not the right background.</span></p> <p data-pm-slice="1 1 []"><span style="font-family: tahoma, arial, helvetica, sans-serif;">This is a full-time, 3 month fixed-term contract, with the potential to extend depending on business needs.</span></p> <p>&nbsp;</p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);"><em>What you’ll bring to the role</em></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif;" data-section-id="n8n3is" data-start="147" data-end="315"><span style="font-family: tahoma, arial, helvetica, sans-serif;">5-7 years in lifecycle, CRM, retention or growth marketing at a <span class="notion-enable-hover" data-token-index="1">product-led / self-serve company</span>, with a track record of moving activation, retention or expansion metrics (not just sending campaigns)</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Prior contract, consulting or agency experience, or a clear record of delivering scoped work independently to a deadline</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Hands-on ownership of lifecycle programmes for a freemium, free-trial or pay-as-you-go funnel</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Strong experience with email/CRM platforms (HubSpot or equivalent) and in-product messaging tools (Pendo, Appcues, Intercom, Braze, <a href="http://Customer.io">Customer.io</a>, Iterable or similar)</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Experience defining activation, building behavioural segments and triggers, and using product usage data to drive messaging</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Analytical fluency: cohort analysis, activation and retention curves, funnel conversion, LTV. You can run your own analysis in HubSpot/Hex or equivalent without a data team</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Experience designing and running experiments, and knowing which results to trust</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Experience partnering with Sales/RevOps on PQL or usage-based handoff</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">A clear communicator who can prioritise, push back and manage stakeholders without needing close supervision</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Comfortable with ambiguity in a small, high-output team</span></li> </ul> <p>&nbsp;</p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><em>&nbsp;&nbsp;&nbsp;&nbsp;<span style="color: rgb(126, 140, 141);">What you’ll be doing in the role&nbsp;</span></em></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;"><strong>Month 1: Diagnose and prioritise</strong></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Audit current lifecycle programmes, journeys, segmentation and tooling (HubSpot, Pendo, Hex)</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Map the self-serve journey by customer segment and identify the biggest activation and retention gaps</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Ship at least one quick win, such as a fix to an existing onboarding email or in-app message</span></li> </ul> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;"><strong>Months 2-4: Build and launch and document</strong></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Design, build and launch onboarding and activation programmes across email and in-app (Pendo), aimed at faster time to first value</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Launch retention, top-up and reactivation/win-back flows for lapsed and dormant users</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Define PQL and expansion signals with Sales/RevOps: behavioural thresholds, validation against conversion outcomes, and a CRM handoff process</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Start a structured experimentation programme across onboarding, email and in-app</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Report on results, learnings and experiment outcomes</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Document journeys, segmentation logic, triggers, PQL definitions, naming conventions and QA processess<br><br><br></span><span style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);"><em>How we'll measure success</em></span></span><span style="font-family: tahoma, arial, helvetica, sans-serif;">&nbsp;<br><br></span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><strong>Revenue impact:</strong> Measurable contribution to pipeline and revenue by improving user activation and repeat usage</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><strong>Lifecycle performance:</strong> Lifecycle programmes launched, optimised and delivering measurable improvements in activation rates, time to activation, conversion and retention.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><strong>PQLs and sales alignment:</strong> Product-qualified lead (PQL) definitions agreed with Sales and RevOps, implemented in the CRM, and driving more qualified product leads and conversion opportunities.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><strong>Measurement and optimisation:</strong> Dashboards established and actively used to track lifecycle performance, conversion and revenue impact, enabling ongoing optimisation based on results.</span></li> </ul> <p>&nbsp;</p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);"><em>Why Prolific is a great place to work</em></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">We believe that the next leap in AI capabilities won't come solely from scaling existing models, but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation – one that reflects the breath and the best of humanity.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.</span></p> <p style="text-align: center;"><br><br></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);"><em>Links to more information on Prolific</em></span></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><a href="https://www.notion.so/prolific/dbc97f2b3ff24f1bb6fa834a2c9c3283?v=4f874e88e46a4f54afd8bf62f1db19ed&amp;p=9f2c1de05dfa43338d48c20362bfead1&amp;pm=c">Benefits&nbsp;</a></span></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><a href="https://www.notion.so/prolific/dbc97f2b3ff24f1bb6fa834a2c9c3283?v=4f874e88e46a4f54afd8bf62f1db19ed">External Handbook</a>&nbsp;</span></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><a href="https://www.prolific.com/">Website&nbsp;</a></span></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><a href="https://www.youtube.com/@JoinProlific">Youtube</a>&nbsp;</span></p> <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);"><em>Privacy Statement</em></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organisation planning. Prolific's <a href="https://www.notion.so/prolific/Policy-Privacy-Notice-for-Candidates-f94a136a67544388b4888bc436451b57">Candidate Privacy Notice</a> explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.</span></p>